STANDARD GROUP – FOUR DECADES OF INDUSTRY LEADERSHIP

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For over 40 years, Standard Group has been an established and respected name in the 2-wheeler automotive industry. Built on consistency, integrity, and an uncompromising focus on quality, the group has sustained and grown through changing market cycles by prioritizing product reliability and long-term relationships over short-term gains. Through its brands STN and Standard Gold, Standard Group has developed an extensive portfolio of more than 10,000 automotive products, serving a wide spectrum of requirements within the 2-wheeler segment. With a strong Pan-India distribution network and a dedicated team of over 70 professionals, the group has created an efficient supply and service ecosystem that supports dealers, retailers, and industry stakeholders nationwide. Our office and central warehouse operations are strategically located in Karol Bagh, enabling streamlined coordination and dependable dispatch management. Over four decades, we have worked diligently to build recognition in the 2-wheeler market — earning trust through consistent product standards, dependable availability, and professional conduct. Our commitment to quality has been acknowledged and appreciated across the industry, forming the foundation of our long-standing presence.

Evolution & Future Vision

As the automotive landscape evolved, diversification became a strategic necessity. With the same discipline and long-term vision that defined our past, we established a dedicated manufacturing facility developed in alignment with OEM-grade standards. This marks the next phase of Standard Group's journey — transitioning from decades of market expertise into structured, standards-driven manufacturing designed for the future.

40 +

40+ year
of experiences

Standard

Automotive

Industry

SAI

DRX

Redefining

Accessories

DRX

img Our Team

MESSAGE FROM OUR FOUNDERS
When we founded SAI, our vision was clear: to build a manufacturing-driven brand rooted in quality, precision, and long-term value creation. From the very beginning, our focus has been on engineering automobile accessories that not only enhance vehicle functionality but also elevate the overall driving experience.
What started as a focused manufacturing initiative is steadily evolving into a future-ready organization with strong in-house capabilities, modern infrastructure, and a commitment to continuous improvement. At DRX, every product is developed with close attention to design, material integrity, and performance, ensuring consistency and reliability across all applications
As we move forward, our mission is to strengthen our presence in the aftermarket while building the foundation to serve as a trusted Tier-1 OEM partner. We remain committed to investing in advanced technologies, robust processes, and skilled people to stay aligned with global automotive standards and emerging mobility needs.
We are grateful to our customers, partners, and teams for being part of this journey. With shared trust and ambition, we look forward to building a brand that stands for excellence, innovation, and enduring value.

Michael Turner

Furniture Craftsman

Michael Turner

Furniture Craftsman

Michael Turner

Furniture Craftsman

Michael Turner

Furniture Craftsman

Michael Turner

Furniture Craftsman
Timelines

Key Milestones

1984

Standard Group Founded

Established as a trusted name in the 2-wheeler automotive industry.

2000

Pan-India Expansion

Developed extensive distribution network with 10,000+ products

2025

SAI & DRX Launch

Established 75,000 sq ft OEM-grade manufacturing facility in Sampla, Haryana

2026

Future-Ready Manufacturing

Equipped with VMC, extrusion, vacuum forming, and injection moulding capabilities